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Outlook: 47.4% bullish·0.0% bearish
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HOG:NYSE
Harley-Davidson Inc
33,32 USD
+0,77%
(+0,26) 1D
33,17 USD
-0,45% (-0,15)
After hours
Closed: 3-ноя., 16:00:03 GMT-5  ·   USD
All symbols
SymbolPriceChange% Change
Generating top insights for HOG...
Open
32,94 USD
High
33,73 USD
Low
32,58 USD
Mkt. cap
3,47 млд
Avg. vol.
2,25 млн
Volume
3,21 млн
Dividend
2,25%
Quarterly dividend
0,19 USD
Ex-dividend date
2026-ж., 15-сен.
P/E ratio
20,63
52-wk high
33,73 USD
52-wk low
17,09 USD
EPS
1,62 USD
Beta
1,29
Shares outstanding
104,07 млн
No. of employees
6 миң
Open
32,94 USD
High
33,73 USD
Low
32,58 USD
Mkt. cap
3,47 млд
Avg. vol.
2,25 млн
Volume
3,21 млн
Dividend
2,25%
Quarterly dividend
0,19 USD
Ex-dividend date
2026-ж., 15-сен.
P/E ratio
20,63
52-wk high
33,73 USD
52-wk low
17,09 USD
EPS
1,62 USD
Beta
1,29
Shares outstanding
104,07 млн
No. of employees
6 миң
News stories
From web sources and news partners
Profile
Harley-Davidson, Inc. is an American motorcycle manufacturer and lifestyle brand headquartered in Milwaukee, Wisconsin. Founded in 1903, it is one of two major American motorcycle manufacturers to survive the Great Depression along with its historical rival, Indian Motorcycle Company. The company has survived numerous ownership arrangements, subsidiary arrangements, periods of poor economic health and product quality, and intense global competition to become an iconic brand widely known for its loyal following. There are owner clubs and events worldwide, as well as a company-sponsored, brand-focused museum. Harley-Davidson is noted for a style of customization that gave rise to the chopper motorcycle style. The company traditionally marketed heavyweight, air-cooled cruiser motorcycles with engine displacements greater than 700 cc, but it has broadened its offerings to include more contemporary VRSC and middle-weight Street platforms. Harley-Davidson manufactures its motorcycles at factories in York, Pennsylvania; Menomonee Falls, Wisconsin; Tomahawk, Wisconsin; Manaus, Brazil; and Rayong, Thailand. Wikipedia
About Harley-Davidson Inc
CEOArtie Starrs
Employees5,5 миң
Founded1903
HeadquartersМилуоки, Висконсин, Америка Кошмо Штаттары
Sector-
Industry-
Analyst ratings
Based on 9 analysts giving stock ratings to HOG in the past 3 months
Hold
Buy
3
Hold
4
Sell
2
12-month forecast
Based on 9 Wall Street analysts offering 12 month price targets for HOG in the last 3 months.
Highest
Current 33,32 USD
37,00 USD (+11,04%)
Average
30,25 USD (-9,21%)
Lowest
19,00 USD (-42,98%)
Analyst
Recommendation
Action
Price target
Projected
Date
James Hardiman
Citi
Buy
Maintained
37,00 USD
+11%
11/02/2026
Tristan M. Thomas-Martin
BMO Capital
Hold
Reiterated
33,00 USD
-1%
10/30/2026
Unknown Analyst
Wells Fargo
Sell
Reiterated
25,00 USD
-25%
10/30/2026
Craig Kennison
Robert W. Baird
Hold
Maintained
32,00 USD
-4%
10/30/2026
Noah Zatzkin
KeyBanc
Hold
Reiterated
-
-
10/30/2026
Andrew Didora
Bank of America Securities
Buy
Reiterated
35,00 USD
+5%
10/30/2026
Stephen Grambling
Morgan Stanley
Sell
Reiterated
19,00 USD
-43%
10/27/2026
Robin M. Farley
UBS
Hold
Maintained
28,00 USD
-16%
09/02/2026
Griffin Bryan
D.A. Davidson
Buy
Reiterated
33,00 USD
-1%
08/17/2026
Anthony Bonadio
Wells Fargo
Sell
Maintained
20,00 USD
-40%
07/24/2026
Brandon Rolle
Loop Capital Markets
Buy
Upgraded
32,00 USD
-4%
07/20/2026
Unknown Analyst
Raymond James
Hold
Maintained
-
-
05/06/2026
Last report
2026-ж., 29-окт.
Fiscal period
Q3 2026
0,49 USD / 0,48 USD
+3,18%beat
Revenue / Est. (USD)
1,08 млд / 1,07 млд
+1,15%beat
Fiscal Q3 2026 earnings call
Waiting for the earnings call
At a glance
Insights from the latest news and reports
Previous reportsAll values in USD
Loading Previous Earnings...
Revenue
Net income
All values in USD
2025-ж. дек.
2026-ж. мар.
2026-ж. июн.
2026-ж. сен.
Revenue
496,16 млн
1,17 млд
1,23 млд
1,08 млд
Cost of goods sold
421,56 млн
794,13 млн
829,12 млн
701,45 млн
Cost of revenue
606,44 млн
884,56 млн
925,29 млн
801,45 млн
Research and development expenses
-
-
-
-
Total research and development expenses
-
-
-
-
Selling, general, and admin expenses
235,27 млн
251,38 млн
235,83 млн
243,88 млн
Operating expense
235,27 млн
251,38 млн
235,83 млн
243,88 млн
Total operating expenses
841,70 млн
1,14 млд
1,16 млд
1,05 млд
Operating income
-345,54 млн
36,59 млн
69,31 млн
37,30 млн
Other non operating income
299,00 миң
381,00 миң
899,00 миң
12,60 млн
EBT including unusual items
-341,01 млн
42,10 млн
95,28 млн
57,92 млн
EBT excluding unusual items
-341,01 млн
42,10 млн
78,43 млн
57,92 млн
Income tax expense
-58,46 млн
17,97 млн
16,29 млн
16,98 млн
Effective tax rate
17,14%
42,70%
17,10%
29,31%
Other operating expenses
-
-
-
-
Net income
-279,30 млн
24,77 млн
79,80 млн
42,76 млн
Net profit margin
-56,29%
2,11%
6,49%
3,95%
Earnings per share
-2,44
0,30
0,76
0,49
Interest and investment income
12,11 млн
8,70 млн
11,84 млн
11,65 млн
Interest expense
-7,88 млн
-3,57 млн
-3,62 млн
-3,63 млн
Net interest expenses
4,23 млн
5,13 млн
8,22 млн
8,02 млн
Depreciation and amortization charges
-
-
-
-
EBITDA
-299,51 млн
80,73 млн
111,87 млн
79,87 млн
Gain or loss from assets sale
-
-
-
-
Insider transactions
Insider transactions data is drawn from third-party sources. Learn more
Insider
Position
Type
Date
Shares
Amount
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