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HOG:NYSE
Harley-Davidson Inc
27,80 $
+0,72%
(+0,20) 1D
1 қыр., 09:56:14 GMT-4  ·   USD
All symbols
SymbolPriceChange% Change
Generating top insights for HOG...
Open
27,46 $
High
27,96 $
Low
27,35 $
Mkt. cap
2,89 млрд
Avg. vol.
2,28 млн
Volume
184,59 м.
Dividend
2,70%
Quarterly dividend
0,19 $
Ex-dividend date
2026 ж. 08 мау.
P/E ratio
17,21
52-wk high
31,25 $
52-wk low
17,09 $
EPS
1,62 $
Beta
1,27
Shares outstanding
104,07 млн
No. of employees
6 мың
Open
27,46 $
High
27,96 $
Low
27,35 $
Mkt. cap
2,89 млрд
Avg. vol.
2,28 млн
Volume
184,59 м.
Dividend
2,70%
Quarterly dividend
0,19 $
Ex-dividend date
2026 ж. 08 мау.
P/E ratio
17,21
52-wk high
31,25 $
52-wk low
17,09 $
EPS
1,62 $
Beta
1,27
Shares outstanding
104,07 млн
No. of employees
6 мың
News stories
From web sources and news partners
Profile
Harley-Davidson, Inc. is an American motorcycle manufacturer and lifestyle brand headquartered in Milwaukee, Wisconsin. Founded in 1903, it is one of two major American motorcycle manufacturers to survive the Great Depression along with its historical rival, Indian Motorcycle Company. The company has survived numerous ownership arrangements, subsidiary arrangements, periods of poor economic health and product quality, and intense global competition to become an iconic brand widely known for its loyal following. There are owner clubs and events worldwide, as well as a company-sponsored, brand-focused museum. Harley-Davidson is noted for a style of customization that gave rise to the chopper motorcycle style. The company traditionally marketed heavyweight, air-cooled cruiser motorcycles with engine displacements greater than 700 cc, but it has broadened its offerings to include more contemporary VRSC and middle-weight Street platforms. Harley-Davidson manufactures its motorcycles at factories in York, Pennsylvania; Menomonee Falls, Wisconsin; Tomahawk, Wisconsin; Manaus, Brazil; and Rayong, Thailand. Wikipedia
About Harley-Davidson Inc
CEOArtie Starrs
Employees5,5 мың
Founded1903
HeadquartersМилуоки, Висконсин, Америка Құрама Штаттары
Sector-
Websiteharley-davidson.com
Analyst ratings
Based on 9 analysts giving stock ratings to HOG in the past 3 months
Hold
Buy
4
Hold
3
Sell
2
12-month forecast
Based on 9 Wall Street analysts offering 12 month price targets for HOG in the last 3 months.
Highest
Current 27,80 $
33,00 $ (+18,71%)
Average
27,63 $ (-0,61%)
Lowest
17,00 $ (-38,85%)
Analyst
Recommendation
Action
Price target
Projected
Date
Griffin Bryan
D.A. Davidson
Buy
Reiterated
33,00 $
+18,7%
08/17/2026
Stephen Grambling
Morgan Stanley
Sell
Reiterated
17,00 $
-38,8%
07/28/2026
Tristan M. Thomas-Martin
BMO Capital
Buy
Maintained
30,00 $
+7,9%
07/24/2026
Anthony Bonadio
Wells Fargo
Sell
Maintained
20,00 $
-28,1%
07/24/2026
Craig Kennison
Robert W. Baird
Hold
Maintained
30,00 $
+7,9%
07/24/2026
Noah Zatzkin
KeyBanc
Hold
Maintained
-
-
07/24/2026
Andrew Didora
Bank of America Securities
Buy
Reiterated
32,00 $
+15,1%
07/21/2026
Brandon Rolle
Loop Capital Markets
Buy
Upgraded
32,00 $
+15,1%
07/20/2026
James Hardiman
Citi
Hold
Maintained
27,00 $
-2,9%
07/12/2026
Robin M. Farley
UBS
Hold
Reiterated
26,00 $
-6,5%
05/11/2026
Unknown Analyst
Raymond James
Hold
Maintained
-
-
05/06/2026
Last report
2026 ж. 23 шіл.
Fiscal period
Q2 2026
EPS / Est. (USD)
0,76 $ / 0,65 $
+16,40%beat
Revenue / Est. (USD)
1,23 млрд / 1,17 млрд
+5,40%beat
Fiscal Q2 2026 earnings call
Waiting for the earnings call
At a glance
Insights from the latest news and reports
Previous reportsAll values in USD
Loading Previous Earnings...
Income statement
Revenue
Net income
All values in USD
2025 ж. қыр.
2025 ж. жел.
2026 ж. нау.
2026 ж. мау.
Revenue
1,34 млрд
496,16 млн
1,17 млрд
1,23 млрд
Cost of goods sold
798,68 млн
421,56 млн
794,13 млн
829,12 млн
Cost of revenue
636,85 млн
606,44 млн
884,56 млн
925,29 млн
Research and development expenses
-
-
-
-
Total research and development expenses
-
-
-
-
Selling, general, and admin expenses
213,73 млн
235,27 млн
251,38 млн
235,83 млн
Operating expense
213,73 млн
235,27 млн
251,38 млн
235,83 млн
Total operating expenses
850,58 млн
841,70 млн
1,14 млрд
1,16 млрд
Operating income
490,13 млн
-345,54 млн
36,59 млн
69,31 млн
Other non operating income
-663,00 м.
299,00 м.
381,00 м.
899,00 м.
EBT including unusual items
491,55 млн
-341,01 млн
42,10 млн
95,28 млн
EBT excluding unusual items
491,55 млн
-341,01 млн
42,10 млн
78,43 млн
Income tax expense
116,38 млн
-58,46 млн
17,97 млн
16,29 млн
Effective tax rate
23,68%
17,14%
42,70%
17,10%
Other operating expenses
-
-
-
-
Net income
377,37 млн
-279,30 млн
24,77 млн
79,80 млн
Net profit margin
28,15%
-56,29%
2,11%
6,49%
Earnings per share
3,10
-2,44
0,30
0,76
Interest and investment income
12,27 млн
12,11 млн
8,70 млн
11,84 млн
Interest expense
-10,18 млн
-7,88 млн
-3,57 млн
-3,62 млн
Net interest expenses
2,08 млн
4,23 млн
5,13 млн
8,22 млн
Depreciation and amortization charges
-
-
-
-
EBITDA
534,34 млн
-299,51 млн
80,73 млн
111,87 млн
Gain or loss from assets sale
-
-
-
-
Insider transactions
Insider transactions data is drawn from third-party sources. Learn more
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