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Why is HOG down 5,81%?
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HOG:NYSE
Harley-Davidson Inc
32,58 $
-5,81%
(-2,01) 1D
32,00 $
-1,78% (-0,58)
After hours
Closed: 5 նոյ, 16:00:05 GMT-5  ·   USD
All symbols
SymbolPriceChange% Change
Generating top insights for HOG...
Open
34,59 $
High
34,84 $
Low
32,22 $
Mkt. cap
3,39 մլրդ
Avg. vol.
2,31 մլն
Volume
0,00
Dividend
2,30%
Quarterly dividend
0,19 $
Ex-dividend date
15 սեպ, 2026 թ.
P/E ratio
20,17
52-wk high
34,84 $
52-wk low
17,09 $
EPS
1,62 $
Beta
1,29
Shares outstanding
104,07 մլն
No. of employees
6 հզր
Open
34,59 $
High
34,84 $
Low
32,22 $
Mkt. cap
3,39 մլրդ
Avg. vol.
2,31 մլն
Volume
0,00
Dividend
2,30%
Quarterly dividend
0,19 $
Ex-dividend date
15 սեպ, 2026 թ.
P/E ratio
20,17
52-wk high
34,84 $
52-wk low
17,09 $
EPS
1,62 $
Beta
1,29
Shares outstanding
104,07 մլն
No. of employees
6 հզր
News stories
From web sources and news partners
Profile
Harley-Davidson, Inc. is an American motorcycle manufacturer and lifestyle brand headquartered in Milwaukee, Wisconsin. Founded in 1903, it is one of two major American motorcycle manufacturers to survive the Great Depression along with its historical rival, Indian Motorcycle Company. The company has survived numerous ownership arrangements, subsidiary arrangements, periods of poor economic health and product quality, and intense global competition to become an iconic brand widely known for its loyal following. There are owner clubs and events worldwide, as well as a company-sponsored, brand-focused museum. Harley-Davidson is noted for a style of customization that gave rise to the chopper motorcycle style. The company traditionally marketed heavyweight, air-cooled cruiser motorcycles with engine displacements greater than 700 cc, but it has broadened its offerings to include more contemporary VRSC and middle-weight Street platforms. Harley-Davidson manufactures its motorcycles at factories in York, Pennsylvania; Menomonee Falls, Wisconsin; Tomahawk, Wisconsin; Manaus, Brazil; and Rayong, Thailand. Wikipedia
About Harley-Davidson Inc
CEOArtie Starrs
Employees5,5 հզր
Founded1903
HeadquartersՄիլուոքի, Վիսկոնսին, Միացյալ Նահանգներ
SectorConsumer Discretionary
Industry-
Analyst ratings
Based on 9 analysts giving stock ratings to HOG in the past 3 months
Hold
Buy
4
Hold
3
Sell
2
12-month forecast
Based on 9 Wall Street analysts offering 12 month price targets for HOG in the last 3 months.
Highest
Current 32,58 $
37,00 $ (+13,57%)
Average
30,25 $ (-7,15%)
Lowest
19,00 $ (-41,68%)
Analyst
Recommendation
Action
Price target
Projected
Date
James Hardiman
Citi
Buy
Maintained
37,00 $
+13,6%
11/02/2026
Tristan M. Thomas-Martin
BMO Capital
Buy
Maintained
33,00 $
+1,3%
10/30/2026
Unknown Analyst
Wells Fargo
Sell
Reiterated
25,00 $
-23,3%
10/30/2026
Craig Kennison
Robert W. Baird
Hold
Maintained
32,00 $
-1,8%
10/30/2026
Noah Zatzkin
KeyBanc
Hold
Reiterated
-
-
10/30/2026
Andrew Didora
Bank of America Securities
Buy
Reiterated
35,00 $
+7,4%
10/30/2026
Stephen Grambling
Morgan Stanley
Sell
Reiterated
19,00 $
-41,7%
10/27/2026
Robin M. Farley
UBS
Hold
Maintained
28,00 $
-14,1%
09/02/2026
Griffin Bryan
D.A. Davidson
Buy
Reiterated
33,00 $
+1,3%
08/17/2026
Anthony Bonadio
Wells Fargo
Sell
Maintained
20,00 $
-38,6%
07/24/2026
Brandon Rolle
Loop Capital Markets
Buy
Upgraded
32,00 $
-1,8%
07/20/2026
Unknown Analyst
Raymond James
Hold
Maintained
-
-
05/06/2026
Last report
29 հոկ, 2026 թ.
Fiscal period
Q3 2026
0,49 $ / 0,48 $
+3,18%beat
Revenue / Est. (USD)
1,08 մլրդ / 1,07 մլրդ
+1,15%beat
Fiscal Q3 2026 earnings call
Waiting for the earnings call
At a glance
Insights from the latest news and reports
Previous reportsAll values in USD
Loading Previous Earnings...
Revenue
Net income
All values in USD
2025 թ. դեկ
2026 թ. մրտ
2026 թ. հնս
2026 թ. սեպ
Revenue
496,16 մլն
1,17 մլրդ
1,23 մլրդ
1,08 մլրդ
Cost of goods sold
421,56 մլն
794,13 մլն
829,12 մլն
701,45 մլն
Cost of revenue
606,44 մլն
884,56 մլն
925,29 մլն
801,45 մլն
Research and development expenses
-
-
-
-
Total research and development expenses
-
-
-
-
Selling, general, and admin expenses
235,27 մլն
251,38 մլն
235,83 մլն
243,88 մլն
Operating expense
235,27 մլն
251,38 մլն
235,83 մլն
243,88 մլն
Total operating expenses
841,70 մլն
1,14 մլրդ
1,16 մլրդ
1,05 մլրդ
Operating income
-345,54 մլն
36,59 մլն
69,31 մլն
37,30 մլն
Other non operating income
299,00 հզր
381,00 հզր
899,00 հզր
12,60 մլն
EBT including unusual items
-341,01 մլն
42,10 մլն
95,28 մլն
57,92 մլն
EBT excluding unusual items
-341,01 մլն
42,10 մլն
78,43 մլն
57,92 մլն
Income tax expense
-58,46 մլն
17,97 մլն
16,29 մլն
16,98 մլն
Effective tax rate
17,14%
42,70%
17,10%
29,31%
Other operating expenses
-
-
-
-
Net income
-279,30 մլն
24,77 մլն
79,80 մլն
42,76 մլն
Net profit margin
-56,29%
2,11%
6,49%
3,95%
Earnings per share
-2,44
0,30
0,76
0,49
Interest and investment income
12,11 մլն
8,70 մլն
11,84 մլն
11,65 մլն
Interest expense
-7,88 մլն
-3,57 մլն
-3,62 մլն
-3,63 մլն
Net interest expenses
4,23 մլն
5,13 մլն
8,22 մլն
8,02 մլն
Depreciation and amortization charges
-
-
-
-
EBITDA
-299,51 մլն
80,73 մլն
111,87 մլն
79,87 մլն
Gain or loss from assets sale
-
-
-
-
Insider transactions
Insider transactions data is drawn from third-party sources. Learn more
Insider
Position
Type
Date
Shares
Amount
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