goeasy Ltd. is a Canadian alternative financial services company based in Mississauga, Ontario. It operates with three business units – easyfinancial, which offers loans to non-prime borrowers; easyhome, which sells furniture and other durable goods on a lease-to-own basis; and LendCare, a provider of point-of-sale consumer financing. As of September 30, 2025, goeasy reported a consumer loan portfolio of $5.44 billion and quarterly revenue of $440 million. Wikipedia