Julius Baer Group Ltd. is a Swiss multinational private banking group headquartered in Zurich, Switzerland. The bank specializes in wealth management, investment advisory services, real estate financing, and selective trading activities. Founded in 1890 by Julius Bär, it ranks as the largest pure-play private bank globally, managing a total of CHF 497.4 billion assets in 2024. It is listed on the SIX Swiss Exchange and included in the SMI MID index. In recent years, the company's reputation has been impacted by several legal and regulatory controversies. The bank is present in 28 countries and employs over 7,500 people globally. Julius Baer is recognized for adhering to Swiss banking traditions, notably maintaining client confidentiality. Wikipedia