Village Vanguard is a book store chain that is run by Village Vanguard Corporation in Nagoya, Aichi Prefecture, Japan. The concept of the store is "A playful book store". Although it is a book store, it carries a wide variety of products other than books, such as CDs, DVDs, and products defined in their term SPICEs which is defined as "Select, Pop, Intelligence, Culture and Entertainment" which makes it close to being a variety store.Wikipedia