HOG:NYSE
Harley-Davidson Inc
$27.19
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+1.72%(+0.46) 1D
$27.19
0.00% (0.00)
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Closed: Oct 20, 4:00:08 PM GMT-4 · USD
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| Symbol | Price | Change | % Change |
|---|
insights_autoGenerating top insights for HOG...
Open
$26.64
High
$27.36
Low
$26.64
Mkt. cap
2.83B
Avg. vol.
1.92M
Volume
1.56M
Dividend
2.76%
Quarterly dividend
$0.19
Ex-dividend date
Sep 15, 2026
P/E ratio
16.83
52-wk high
$28.86
52-wk low
$17.09
EPS
$1.62
Beta
1.30
Shares outstanding
104.07M
No. of employees
6K
Open
$26.64
High
$27.36
Low
$26.64
Mkt. cap
2.83B
Avg. vol.
1.92M
Volume
1.56M
Dividend
2.76%
Quarterly dividend
$0.19
Ex-dividend date
Sep 15, 2026
P/E ratio
16.83
52-wk high
$28.86
52-wk low
$17.09
EPS
$1.62
Beta
1.30
Shares outstanding
104.07M
No. of employees
6K
News stories
From web sources and news partners
ad-hoc-news.de
·
4 hours ago
Citi raises target for Harley-Davidson stock to USD 33.00
Visordown
·
13 hours ago
Harley shares rise as Sportster returns and cheaper bikes target new riders.
Stock Traders Daily
·
16 hours ago
Liquidity Mapping Around (HOG) Price Events
Yahoo Finance
·
2 days ago
Harley Davidson (HOG) Stock Looks About Right On Fresh Upgrade News
Profile
Harley-Davidson, Inc. is an American motorcycle manufacturer and lifestyle brand headquartered in Milwaukee, Wisconsin. Founded in 1903, it is one of two major American motorcycle manufacturers to survive the Great Depression along with its historical rival, Indian Motorcycle Company. The company has survived numerous ownership arrangements, subsidiary arrangements, periods of poor economic health and product quality, and intense global competition to become an iconic brand widely known for its loyal following. There are owner clubs and events worldwide, as well as a company-sponsored, brand-focused museum.
Harley-Davidson is noted for a style of customization that gave rise to the chopper motorcycle style. The company traditionally marketed heavyweight, air-cooled cruiser motorcycles with engine displacements greater than 700 cc, but it has broadened its offerings to include more contemporary VRSC and middle-weight Street platforms.
Harley-Davidson manufactures its motorcycles at factories in York, Pennsylvania; Menomonee Falls, Wisconsin; Tomahawk, Wisconsin; Manaus, Brazil; and Rayong, Thailand. Wikipedia
About Harley-Davidson Inc
CEOArtie Starrs
Employees5.5K
Founded1903
HeadquartersMilwaukee, Wisconsin, United States
SectorCar
Websiteharley-davidson.com
Analyst ratings
Based on 9 analysts giving stock ratings to HOG in the past 3 months
Hold
Buy
4
Hold
3
Sell
2
12-month forecast
Based on 9 Wall Street analysts offering 12 month price targets for HOG in the last 3 months.
Highest
Current $27.19
$33.00 (+21.37%)
Average
$27.88 (+2.54%)
Lowest
$17.00 (-37.48%)
Analyst | Recommendation | Action | Price target | Projected | Date |
|---|---|---|---|---|---|
James Hardiman Citi | Buy | Upgraded | $33.00 | +21.4% | 10/05/2026 |
Robin M. Farley UBS | Hold | Maintained | $28.00 | +3% | 09/02/2026 |
Griffin Bryan D.A. Davidson | Buy | Reiterated | $33.00 | +21.4% | 08/17/2026 |
Stephen Grambling Morgan Stanley | Sell | Reiterated | $17.00 | -37.5% | 07/28/2026 |
Tristan M. Thomas-Martin BMO Capital | Buy | Maintained | $30.00 | +10.3% | 07/24/2026 |
Anthony Bonadio Wells Fargo | Sell | Maintained | $20.00 | -26.4% | 07/24/2026 |
Craig Kennison Robert W. Baird | Hold | Maintained | $30.00 | +10.3% | 07/24/2026 |
Noah Zatzkin KeyBanc | Hold | Maintained | - | - | 07/24/2026 |
Andrew Didora Bank of America Securities | Buy | Reiterated | $32.00 | +17.7% | 07/21/2026 |
Brandon Rolle Loop Capital Markets | Buy | Upgraded | $32.00 | +17.7% | 07/20/2026 |
Unknown Analyst Raymond James | Hold | Maintained | - | - | 05/06/2026 |
Next call in 9 days
Thu, Oct 29, 3:00 PM
Fiscal period
Q3 2026
- Normalized EPS / Est. (USD)
- GAAP EPS / Est. (USD)
- / $0.48
Revenue / Est. (USD)
- / 1.07B
Fiscal Q3 2026 earnings call
youtube_liveWaiting for the earnings call
At a glance: upcoming earnings
Insights from the latest news and reports
Previous reportsAll values in USD
Loading Previous Earnings...
Income statement
Revenue
Net income
- Quarterly
- Annual
All values in USD | Sep 2025 | Dec 2025 | Mar 2026 | Jun 2026 |
|---|---|---|---|---|
Revenue | 1.34B | 496.16M | 1.17B | 1.23B |
Cost of goods sold | 798.68M | 421.56M | 794.13M | 829.12M |
Cost of revenue | 636.85M | 606.44M | 884.56M | 925.29M |
Research and development expenses | - | - | - | - |
Total research and development expenses | - | - | - | - |
Selling, general, and admin expenses | 213.73M | 235.27M | 251.38M | 235.83M |
Operating expense | 213.73M | 235.27M | 251.38M | 235.83M |
Total operating expenses | 850.58M | 841.70M | 1.14B | 1.16B |
Operating income | 490.13M | -345.54M | 36.59M | 69.31M |
Other non operating income | -663.00K | 299.00K | 381.00K | 899.00K |
EBT including unusual items | 491.55M | -341.01M | 42.10M | 95.28M |
EBT excluding unusual items | 491.55M | -341.01M | 42.10M | 78.43M |
Income tax expense | 116.38M | -58.46M | 17.97M | 16.29M |
Effective tax rate | 23.68% | 17.14% | 42.70% | 17.10% |
Other operating expenses | - | - | - | - |
Net income | 377.37M | -279.30M | 24.77M | 79.80M |
Net profit margin | 28.15% | -56.29% | 2.11% | 6.49% |
Earnings per share | 3.10 | -2.44 | 0.30 | 0.76 |
Interest and investment income | 12.27M | 12.11M | 8.70M | 11.84M |
Interest expense | -10.18M | -7.88M | -3.57M | -3.62M |
Net interest expenses | 2.08M | 4.23M | 5.13M | 8.22M |
Depreciation and amortization charges | - | - | - | - |
EBITDA | 534.34M | -299.51M | 80.73M | 111.87M |
Gain or loss from assets sale | - | - | - | - |
Insider transactions
Insider transactions data is drawn from third-party sources. Learn more
Insider | Position | Type | Date | Shares | Amount |
|---|---|---|---|---|---|
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