Finance

Lists
Q2 2026 earnings • released • EPS beat +16.40% • Revenue beat +5.40%
See results
HOG:NYSE
Harley-Davidson Inc
$24.96
-2.08%
(-0.53) 1D
Jul 27, 12:17:43 PM GMT-4  ·   USD
All symbols
SymbolPriceChange% Change
Generating top insights for HOG...
Open
$25.69
High
$25.85
Low
$24.87
Mkt. cap
2.63B
Avg. vol.
3.01M
Volume
673.54K
Dividend
3.00%
Quarterly dividend
$0.19
Ex-dividend date
Jun 8, 2026
P/E ratio
15.45
52-wk high
$31.25
52-wk low
$17.09
EPS
$1.62
Beta
1.26
Shares outstanding
105.27M
No. of employees
6K
Open
$25.69
High
$25.85
Low
$24.87
Mkt. cap
2.63B
Avg. vol.
3.01M
Volume
673.54K
Dividend
3.00%
Quarterly dividend
$0.19
Ex-dividend date
Jun 8, 2026
P/E ratio
15.45
52-wk high
$31.25
52-wk low
$17.09
EPS
$1.62
Beta
1.26
Shares outstanding
105.27M
No. of employees
6K
News stories
From sources across the web
Profile
Harley-Davidson, Inc. is an American motorcycle manufacturer and lifestyle brand headquartered in Milwaukee, Wisconsin. Founded in 1903, it is one of two major American motorcycle manufacturers to survive the Great Depression along with its historical rival, Indian Motorcycle Company. The company has survived numerous ownership arrangements, subsidiary arrangements, periods of poor economic health and product quality, and intense global competition to become an iconic brand widely known for its loyal following. There are owner clubs and events worldwide, as well as a company-sponsored, brand-focused museum. Harley-Davidson is noted for a style of customization that gave rise to the chopper motorcycle style. The company traditionally marketed heavyweight, air-cooled cruiser motorcycles with engine displacements greater than 700 cc, but it has broadened its offerings to include more contemporary VRSC and middle-weight Street platforms. Harley-Davidson manufactures its motorcycles at factories in York, Pennsylvania; Menomonee Falls, Wisconsin; Tomahawk, Wisconsin; Manaus, Brazil; and Rayong, Thailand. Wikipedia
About Harley-Davidson Inc
CEOArtie Starrs
Employees5.5K
Founded1903
HeadquartersMilwaukee, Wisconsin, United States
SectorCar
Analyst ratings
Based on 11 analysts giving stock ratings to HOG in the past 3 months
Hold
Buy
4
Hold
5
Sell
2
12-month forecast
Based on 11 Wall Street analysts offering 12 month price targets for HOG in the last 3 months.
Highest
Current $24.96
$32.00 (+28.21%)
Average
$26.89 (+7.73%)
Lowest
$15.00 (-39.90%)
Analyst
Recommendation
Action
Price target
Projected
Date
Tristan M. Thomas-Martin
BMO Capital
Buy
Maintained
$30.00
+20.2%
07/24/2026
Anthony Bonadio
Wells Fargo
Sell
Maintained
$20.00
-19.9%
07/24/2026
Craig Kennison
Robert W. Baird
Hold
Maintained
$30.00
+20.2%
07/24/2026
Noah Zatzkin
KeyBanc
Hold
Maintained
-
-
07/24/2026
Stephen Grambling
Morgan Stanley
Sell
Maintained
$15.00
-39.9%
07/22/2026
Andrew Didora
Bank of America Securities
Buy
Reiterated
$32.00
+28.2%
07/21/2026
Brandon Rolle
Loop Capital Markets
Buy
Upgraded
$32.00
+28.2%
07/20/2026
James Hardiman
Citi
Hold
Maintained
$27.00
+8.2%
07/12/2026
Griffin Bryan
D.A. Davidson
Buy
Maintained
$30.00
+20.2%
07/06/2026
Robin M. Farley
UBS
Hold
Reiterated
$26.00
+4.2%
05/11/2026
Unknown Analyst
Raymond James
Hold
Maintained
-
-
05/06/2026
Last report
Jul 23, 2026
Fiscal period
Q2 2026
EPS / Est. (USD)
$0.76 / $0.65
+16.40%beat
Revenue / Est. (USD)
1.23B / 1.17B
+5.40%beat
Fiscal Q2 2026 earnings call
Waiting for the earnings call
At a glance
Insights from the latest news and reports
Previous reportsAll values in USD
Loading Previous Earnings...
Income statement
Revenue
Net income
All values in USD
Sep 2025
Dec 2025
Mar 2026
Jun 2026
Revenue
1.34B
496.16M
1.17B
1.23B
Cost of goods sold
798.68M
421.56M
794.13M
809.32M
Cost of revenue
636.85M
606.44M
884.56M
904.76M
Research and development expenses
-
-
-
-
Total research and development expenses
-
-
-
-
Selling, general, and admin expenses
213.73M
235.27M
251.38M
249.67M
Operating expense
213.73M
235.27M
251.38M
249.67M
Total operating expenses
850.58M
841.70M
1.14B
1.15B
Operating income
490.13M
-345.54M
36.59M
76.01M
Other non operating income
-663.00K
299.00K
381.00K
11.05M
EBT including unusual items
491.55M
-341.01M
42.10M
95.28M
EBT excluding unusual items
491.55M
-341.01M
42.10M
95.28M
Income tax expense
116.38M
-58.46M
17.97M
16.29M
Effective tax rate
23.68%
17.14%
42.70%
17.10%
Other operating expenses
-
-
-
-
Net income
377.37M
-279.30M
24.77M
79.80M
Net profit margin
28.15%
-56.29%
2.11%
6.49%
Earnings per share
3.10
-2.44
0.30
0.76
Interest and investment income
12.27M
12.11M
8.70M
11.84M
Interest expense
-10.18M
-7.88M
-3.57M
-3.62M
Net interest expenses
2.08M
4.23M
5.13M
8.22M
Depreciation and amortization charges
-
-
-
-
EBITDA
534.34M
-299.51M
80.73M
120.15M
Gain or loss from assets sale
-
-
-
-
Insider transactions
Insider transactions data is drawn from third-party sources. Learn more
Insider
Position
Type
Date
Shares
Amount
Page 1
AI content may include mistakes. Learn more

Research

What's on your mind?
What's going on with the markets today?
Explore what’s possible
Create a portfolio
Create a task
Deep Search
AI content may include mistakes. Learn more